CASE STUDIES



144 VARIATIONS


Year

Category


Status
2023

Editorial design

Finished
For my bachelor’s thesis, I created a book series to visually explore AI through analog algorithms and provide a visual archive for designers. The series consists of 144 variations of a single photo, generated through a systematic process.

Starting with one photo, I used DALL-E 2 to create four variations. Following a predefined algorithm, I selected one variation as the next input and repeated this nine times, producing 36 variations per algorithm. The process was repeated across four algorithms, resulting in 144 variations and nine "base" photos per segment.

To add context, I used Jina AI to generate descriptions for the nine base photos. These outputs, along with the visual data, were analyzed through three lenses: location, content, and affect. This analysis was inspired by Rorschach’s inkblot tests, which interpreted psychological responses to abstract visuals.
MADHOUSEFACTORY


Year

Category

Status
2024

Identity

Ongoing
MHF is a company that combines the roles of an advertising agency, production company, and branding agency. The company operates at the intersection of advertising, culture, art, and music. With a multidisciplinary and multifaceted approach.
POST FICTION


Year

Category

Status
2024

Identity

Finished
Post Fiction [pəʊst + ˈfɪk.ʃən]
    The moment fiction—be it a dream or a story—becomes reality   through coincidence, consequence, or intention.

Emma Steinbakken presents Post Fiction: a clothing brand where you star as the main character of your life.

Post Fiction redefines storytelling in fashion, crafting collections that unfold like narratives. Each piece represents a scene; together, they tell a story inspired by Emma’s music. Scripts of these narratives are shared through the brand’s social platforms, blending cinematic language with a unique aesthetic.