Archive
MAKE IT ICONIC

2026

Campaign Dale of Norway has created official Olympic sweaters since 1956. A brand rooted in heritage, craftsmanship, and national pride. 

Make It Iconic was developed to make that legacy relevant for a new generation. Instead of retelling the brand’s history, the campaign invited emerging cultural voices from cities like Tokyo, Shanghai, New York, and Milan to reinterpret the sweater on their own terms.

Alongside user-generated content, archival Olympic material and production imagery grounded the campaign in Dale’s heritage, creating a dialogue between past and present.
Client
Dale of Norway

Team
PUSH